Friday, February 15, 2013
Plan An Ad Campaign with Google Maps
UK software company Beacon Dodsworth has used Google Maps to create an outdoor advertising research and delivery system for the Netherlands.
The Outdoor Delivery System Map includes the location data of the Netherlands' over 85,000 outdoor advertising panels. The map allows advertisers to view heat maps of an advertising campaign's coverage and easily identify specific locations to target.
Advertisers can even identify specific regions in the Netherlands and zoom in to see the location of all the outdoor advertising panels. The panels are displayed on the map with colour-coded markers that indicate the contractor who owns each panel.
One of the main advantages of using the Google Maps API over other on-line mapping platforms is Google's extensive Street View coverage in the Netherlands. The availability of Street View allows advertisers to target specific outdoor advertising panels and to remotely view the panel's position and visibility using Google Maps' interactive panoramic imagery.